ibmsocialbiz
ibmsocialbiz:

Customers create social content
   San Francisco-based apparel company ModCloth is an expert at creating user-generated content opportunities. Customers have great fun in their “Be the Buyer” section, where they vote on their favorite pieces. When a piece receives enough votes, ModCloth will order the item for the store. Customers can also name new designs and receive credits toward clothing for referring others. Every month, a prominent fashion blogger is nominated as a “Blogger of the Moment” and has a dress named after them, which their followers can purchase from the store.
(via When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win | Fast Company )

A very interesting look at a new method of marketing: content co-creation. 

ibmsocialbiz:

Customers create social content

   San Francisco-based apparel company ModCloth is an expert at creating user-generated content opportunities. Customers have great fun in their “Be the Buyer” section, where they vote on their favorite pieces. When a piece receives enough votes, ModCloth will order the item for the store. Customers can also name new designs and receive credits toward clothing for referring others. Every month, a prominent fashion blogger is nominated as a “Blogger of the Moment” and has a dress named after them, which their followers can purchase from the store.

(via When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win | Fast Company )

A very interesting look at a new method of marketing: content co-creation. 

We’re always inspired by what the young entrepreneurs out there can do. And the latest inspiration comes from 17-year-old Nick D’Aloisio, who created Summly, a new iOS app that, according to the iTunes description, “allows you to browse news fast, easily and beautifully, by viewing concise summaries of online content.” The British teen raised over $1 million for his app—with support from the likes of Rupert Murdoch and Stephen Fry! 

We’re always inspired by what the young entrepreneurs out there can do. And the latest inspiration comes from 17-year-old Nick D’Aloisio, who created Summly, a new iOS app that, according to the iTunes description, “allows you to browse news fast, easily and beautifully, by viewing concise summaries of online content.” The British teen raised over $1 million for his app—with support from the likes of Rupert Murdoch and Stephen Fry! 


If you’re an aspiring entrepreneur with a brilliant idea, make sure you check out this Thrillist/Samsung Video Contest. Here’s the deal: upload a 30-second video describing your startup plan from now until August 10th.  If you’re one of the three finalists, you’ll get called to pitch your idea in front of investors (including TechStars founder David Tisch!). The winner gets “1.) Services from the PR mavens at MRPR, KinPixel’s graphic design squad, and LiftFive’s social media gurus; 2.) A suite of Samsung Series 9 laptops whose 9.1 second boot time will build their start-up in no time; and 3.) The chance to be showcased on Thrillist — in other words, the ultimate business launch package that’ll get their start-up all started up.”

More information at the link above!