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    The Social Business »

    ibmsocialbiz:

Customers create social content
   San Francisco-based apparel company ModCloth is an expert at creating user-generated content opportunities. Customers have great fun in their “Be the Buyer” section, where they vote on their favorite pieces. When a piece receives enough votes, ModCloth will order the item for the store. Customers can also name new designs and receive credits toward clothing for referring others. Every month, a prominent fashion blogger is nominated as a “Blogger of the Moment” and has a dress named after them, which their followers can purchase from the store.
(via When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win | Fast Company )

A very interesting look at a new method of marketing: content co-creation. 

    ibmsocialbiz:

    Customers create social content

       San Francisco-based apparel company ModCloth is an expert at creating user-generated content opportunities. Customers have great fun in their “Be the Buyer” section, where they vote on their favorite pieces. When a piece receives enough votes, ModCloth will order the item for the store. Customers can also name new designs and receive credits toward clothing for referring others. Every month, a prominent fashion blogger is nominated as a “Blogger of the Moment” and has a dress named after them, which their followers can purchase from the store.

    (via When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win | Fast Company )

    A very interesting look at a new method of marketing: content co-creation. 

    Reblogged Monday, December 3, 2012 from ibmsocialbiz

    We’re always inspired by what the young entrepreneurs out there can do. And the latest inspiration comes from 17-year-old Nick D’Aloisio, who created Summly, a new iOS app that, according to the iTunes description, “allows you to browse news fast, easily and beautifully, by viewing concise summaries of online content.” The British teen raised over $1 million for his app—with support from the likes of Rupert Murdoch and Stephen Fry! 

    We’re always inspired by what the young entrepreneurs out there can do. And the latest inspiration comes from 17-year-old Nick D’Aloisio, who created Summly, a new iOS app that, according to the iTunes description, “allows you to browse news fast, easily and beautifully, by viewing concise summaries of online content.” The British teen raised over $1 million for his app—with support from the likes of Rupert Murdoch and Stephen Fry! 


    Tuesday, November 20, 2012