The Social Business »
San Francisco-based apparel company ModCloth is an expert at creating user-generated content opportunities. Customers have great fun in their “Be the Buyer” section, where they vote on their favorite pieces. When a piece receives enough votes, ModCloth will order the item for the store. Customers can also name new designs and receive credits toward clothing for referring others. Every month, a prominent fashion blogger is nominated as a “Blogger of the Moment” and has a dress named after them, which their followers can purchase from the store.
A very interesting look at a new method of marketing: content co-creation.
Reblogged Monday, December 3, 2012 from ibmsocialbiz