Attack Of The Jocks: "But Silicon Alley, a world more closely-associated with palefaces who spend most of their days in front of a screen, has its fair share of jocks."
Betabeat introduces us to three staples of Silicon Alley who also happen to be…world class athletes? Meet Joey Cheek, an Olympic speed skater; Jeremy Bloom, an Olympic skiier; and Joe Yevoli, a major league lacrosse player, who are all going for the gold in their respective startup industries.