Fast Company »
Ssense, a luxury retail company based out of Montreal, has recently introduced what they’re billing as the “world’s first interactive shoppable music video.” And yup, it’s pretty much exactly what it sounds like. I Think She Ready features Diplo, FKi, and Iggy Azalea all decked out and styled in brands and items carried by the site, while WireWax technology, which enables users to tag videos in essentially the same way they would a Facebook post, makes the “interactive shoppable” part possible.
Wow, this takes Pop-Up videos to a whole new level … more like “shop up” video!
As digital as the world is getting, we can’t say we ever imagined “interactive shopping” catching on. What do you think: Passing fad or the next big thing?
Reblogged Thursday, June 28, 2012 from fastcompany