Here’s a fun one:

In a digital era, how does something as analog as a Sharpie reinvent to stay relevant? Sally Grimes, the company’s Global Vice President says the answer is simple: focus on building a community. She encourages customers to use Sharpies in unique and exciting ways (check out the fan-made creations above), then features the art on the website’s gallery. The result? A 9% sales increase since 2011 — not to mention a more vibrant digital presence for the company. No surprise that Grimes joins the fascinating folks on Fast Company’s 100 Most Creative People in Business list. Hence why she’s one of Fast Company’s 100 Most Creative People in Business. Read her story here.