What We’re Reading: Trends At SXSW

Yesterday we published a short trend-spotting guest blog from Fondu CTO Mike Lewis. But we’re far from the only ones watching for patterns. Here are some themes that have emerged: 

Social discovery apps are all the rage, with Highlight and Sonar taking up much of the conversational bandwidth.

But amid all that location-based noise, Kara Swisher is seeing the rise of the “cleanweb.”

The implications of on-demand and constant connectedness were big topics in the media discussions. 

Overall? It’s been an optimistic year at SXSW, says Mashable. 

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