"Many start-up companies trying to attract interest work the circuit at the annual South by Southwest Interactive conference in Austin, cozying up to the Silicon Valley elite and influential bloggers, throwing blowout parties and pulling stunts. But Pinterest, the most talked about start-up of the spring, did not take that approach."

nytsxsw:

One of the hot topics of conversation this weekend: Is South by Southwest still the place where the next big thing is launched? Unlike Foursquare, which hit big in 2009 and 2010, and GroupMe, which took off last year, Pinterest, the most talked about company of the weekend, has yet to set foot on the Austin fairgrounds. In what will surely be a well-attended panel, Ben Silbermann, one of the company’s founders, will be answering questions about the service on Tuesday. — Jenna Wortham

A compelling counter-example to all the SXSW tumult.